CPK awards $100,000 Thank You Card prize

 
Nov. 7, 2010

California Pizza Kitchen Inc. has announced that Houston resident Shirley Pope has won the $100,000 online sweepstakes as part of the restaurant chain's nationwide Thank You Card program, which kicked off in late July. Pope is a frequent CPK customer who entered to win the $100,000 online sweepstakes seven times during the promotion.

Earlier this year CPK gave out 2.7 million Thank You cards to customers dining at their full-service restaurants across the nation. Each party received a sealed envelope with their guest check containing a guaranteed prize, ranging from 10 percent off a meal to $25,000. This year, CPK also held the $100,000 online sweepstakes, giving customers an opportunity to win twice. Customers entered the online drawing at www.cpk.com/thankyou or on their mobile phone by entering the unique code they received from the inside of the envelope that was opened at the restaurant. Other Thank You Card program prizes ranged from CPK frozen pizza for a year to a $1,000 shopping spree.

“This was the largest award CPK has ever offered,” said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. “We are grateful to our loyal customers and our Thank You Card program was our way of saying thank you for their years of support.”


Topics: Marketing / Branding / Promotion


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