CPK forgoes menu labeling in Calif. for now

 
Nov. 11, 2009
California Pizza Kitchen is among those California-based chains taking advantage of loopholes in recent legislation to retrofit their menu boards and regular menus with nutrition information, according to the Los Angeles Times. For the time being, CPK has left off certain nutrition information – like the fact that its Original BBQ Chopped Chicken Salad has 1,133 calories – from its newly printed menus.
The pizza chain had nutrition facts listed on its menus since July 1, but co-CEO Larry Flax said diners expressed dismay at facing calories and fat grams during an experience that was supposed to be entertaining.
 
While the new CPK menus don't have nutrition facts, customers have access to that information online and in menu-like folders the restaurant provides.
 
From the LA Times:
California menu-labeling laws were enacted last year but are being phased in. For now, restaurant chains with 20 or more units can choose between printing calorie counts next to items on their printed menus or menu boards and providing more detailed nutritional information -- such as calories, saturated fat, carbohydrates and sodium -- on brochures either on the table or near the cash register.
 
Starting in 2011, chain restaurants will have to print calorie information on their menus. So eventually, California Pizza Kitchen will go back to the menu style it just dropped.
 
Rules similar to what California will have in 2011 are in several of the health reform bills circulating in Congress and have the support of both the restaurant trade group and consumer organizations. The federal rules would standardize the way in which chain restaurants report the information nationwide.

Topics: California Pizza Kitchen


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