CPK gets in the food truck business

Sept. 28, 2010

California Pizza Kitchen Inc. has announced the CPK Mobile Kitchen, providing an innovative spin on catering and allowing the brand to tap into the trendy “delivery” medium.

The 35-foot kitchen-on-wheels will offer CPK favorites made to order. The company is also offering a branded booth and promotional signage for larger events.

“CPK’s Mobile Kitchen brings the CPK experience directly to our catering customers,” said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen. “With CPK on wheels, all types of events will now enjoy our popular menu items and benefit from the convenience of having it all made directly at their doorsteps.”

Topics: California Pizza Kitchen , Equipment & Supplies , Food & Beverage , Franchising & Growth , Marketing / Branding / Promotion , Menu Boards

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