Dec. 22, 2004
The Boston Globe: A new payment method being offered by Waltham Pizza is giving new meaning to the phrase "call out for pizza." The restaurant is one of the first in the Boston's western suburbs to let customers pay with their mobile phones.
Raffi Hovagimian, the pizza shop's owner and manager, is now accepting and promoting the MobileLime payment service, which the company says is now used by between 8,000 and 10,000 Boston-area consumers.
About 80 to 90 of Hovagimian's customers have signed up, a third of them regulars. About 10 to 15 percent more use MobileLime to pay for several meals a week, he said.
When the Newton-based business first approached him with the idea earlier this year, "I knew it was going to be big," said Hovagimian, who's been in the pizza business since 1993. "In Europe, that's how they do it. Everything's with the mobile nowadays."
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