- WHITE PAPERS
New research from Restaurant Sciences LLC, an independent firm that tracks food and beverage product sales in North America, shows that high-volume and sub-premium beers have experienced a price jump at restaurants throughout the past seven months.
Popular American brands such as Budweiser, Coors Light, Miller Lite and Pabst Blue Ribbon, have seen a 3.5 to 6.8 percent price jump in eating and drinking establishments since October 2012.
"While all the attention has been on craft (ultra-premium) beers, the price of mainstay brands in the mid-price (premium) tier have risen more dramatically. And traditionally lower-priced beers such as Pabst Blue Ribbon have seen sizeable double-digit price increases in both restaurants and bars & nightclubs," said Chuck Ellis, president of Restaurant Sciences LLC.
He adds that the only segment of the restaurant industry holding the price line on these beers is the value-conscious family dining segment, with average per-party checks under $40.
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