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A new report from market research firm Technomic shows that most consumers are willing to try a new menu item with an "innovative flavor," and are more likely to return to a restaurant for the same menu item.
Technomic's Flavor Consumer Trend report signals the need for operators and suppliers to provide a twist on classic offerings.
According to the report:
"In a competitive foodservice climate, flavor differentiation is a must-have for operators," said Darren Tristano, EVP of Technomic Inc. "Because today's foodservice consumers have such a strong expectation for innovative flavors, operators and suppliers have to help the menu stand out by staying ahead of the flavor curve. Knowing which flavors are up-and-coming and truly enticing to guests will be essential in gaining their dining-out dollars."
Read more about restaurant trends.
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