Denver Papa John's sales up from 'Peyton factor'

 
Oct. 16, 2013

Peyton Manning's Papa John's franchised locations in the Denver area are reportedly performing very well. One of the 21 locations has experienced a 25-percent increase in total sales since Manning signed on as the owner last October.

According to TMZ, employees are citing the "Peyton factor" as the reason for the sales lift.

Prior to his ownership, sales were about $3,000 to $4,000 a day. They are now about $5,000 to $6,000 a day, or about 60 pizzas sold per hour.

The story said Manning makes personal visits to each store occasionally. Also, each of his locations feature cutouts of the Denver Broncos quarterback and CEO/founder John Schnatter, so customers know which units are Manning's.

The locations in Denver that aren't owned by Manning have not reported a significant improvement in sales, according to the story.

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Topics: Franchising & Growth , Marketing / Branding / Promotion


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