Detroit pizzeria adds mail order option

Nov. 2, 2011

Detroit-based Cloverleaf Pizza Carryout and Delivery has added a delivery area of 3 million square miles – or the entire continental United States – with its new online mail order system.

The option was added because of customer demand. For years, Cloverleaf Pizza co-owner Shawn Randazzo has been receiving requests from former Detroit area residents and visitors throughout the U.S. asking him to mail the award-winning pizzas.

"For many customers, Cloverleaf's original Detroit-style pizza is more than just great flavor. It rekindles memories," Randazzo said. "Some grew up here and moved away, others celebrated special moments at Cloverleaf Pizza. I'm very proud that our recipe has made such an impression on our customers that they want to enjoy it everywhere."

Cloverleaf's Detroit-style pizza has been dubbed the "upside down pizza" and "red top pizza" for its trademark red sauce that is poured on after the cheese and toppings.

At the 27th annual International Pizza Expo held in March, Cloverleaf earned top honors in the non-traditional category in the Midwest with its Greek Odyssey pizza recipe, topped with lamb, cherry tomatoes, a variety of imported olives and several other ingredients.

Cloverleaf's shipped pizzas are packed in a Techni Ice system that keeps food cold during the two-to-three-day trip. Pricing was kept under $50 for three pizzas and shipping.

"Our emphasis is on quality, fair price and customer service," Randazzo said. "Our awards prove our original recipe is one of the best in America. That so many loyal customers inspired our mail order system is a testament to Cloverleaf's rich flavor and history. They've always loved our pizza, but couldn't get it outside of Detroit. Now they can, and my job is to make sure everyone in America gets to try Cloverleaf Detroit-style pizza."

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Topics: Business Strategy and Profitability , Customer Service / Experience , Delivery , Food & Beverage , Operations Management

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