DHL, Pizza 4 Patriots set record for largest pizza delivery in history

May 23, 2013

DHL Express, an international express services provider, has been entered in the Guinness Book of World Records for performing the largest pizza delivery in history for Pizzas 4 Patriots, a nonprofit organization. Since 2008, DHL Express and Pizzas 4 Patriots have partnered to bring pizza to service members overseas.

In July 2012, DHL Express donated the services of its global express shipping network, delivering 30,000 Chicago-style deep-dish pizzas from Chicago to U.S. troops serving in Kandahar, Bagram and Camp Bastion in Afghanistan. The delivery, covering a distance of more than 6,800 miles within 36 hours, was officially recognized by the Guinness Book of World Records in April 2013 as the "largest pizza delivery."

"We're very grateful to Pizzas 4 Patriots for giving us this opportunity to bring some of the comforts of home to the amazing men and women who are serving our country thousands of miles away from family and friends," said Ian Clough, CEO of DHL Express U.S. "I'm also extremely proud of our dedicated employees, all of whom are trained 'International Specialists,' for never hesitating to take on challenging assignments like this."

The delivery process involved packing 30,000 ready-to-bake pizzas, weighing over 23 tons, onto a Boeing 777 freighter. The pizzas were then transported from the DHL Express Americas hub in Cincinnati to the DHL Express air hub in Bahrain. From there, the care package was forwarded on by DHL Express to the U.S. military's operational bases in Afghanistan, in time for U.S. Independence Day celebrations on July 4. In order to maintain the quality of the perishable pizzas during transit, they were packed in 11 tons of dry ice. DHL Quality Control Centers also closely monitored the consignment throughout the journey.

To date, DHL Express has delivered more than 120,000 pizzas to Afghanistan and Iraq for Pizzas 4 Patriots.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion , Operations Management

Sponsored Links:

Recommended For You

Related Content

Latest Content

comments powered by Disqus