DiGiorno adds two new retail product lines

May 30, 2012

DiGiorno pizza has added two new product lines – DiGiorno Pizza Dipping Strips and DiGiorno Italian Style Favorites pizza.

"We've translated our fresh-baked taste into even more unique new forms to excite your taste buds," said Tom Moe, marketing director for DiGiorno pizza. "We know consumers want variety, and these two new offerings push frozen pizza to deliver taste in exciting new ways for consumers."

The DiGiorno Pizza Dipping Strips feature a thick crust pizza in 12 pull-apart strips, and two dipping sauces -- zesty marinara and creamy garlic.

They are available in Pepperoni, Three Meat (sausage, pepperoni and beef) and Four Cheese (Mozzarella, Parmesan, Romano and Asiago cheeses).

The new DiGiorno Italian Style Favorites line features three Italian-inspired varieties on a rising crust with a touch of olive oil and herbs. The three varieties include Meatball Marinara, Chicken Parmesan and Meat Trio (with Italian sausage, Genoa salami and pepperoni).

DiGiorno Pizza Dipping Strips and DiGiorno Italian Style Favorites are available nationally in grocery freezer sections for a suggested retail price of $7.39.

Read more about food and beverage innovations.

Topics: Food & Beverage , Operations Management , Pizza Toppings

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