DiGiorno offering prizes leading up to Super Bowl

Jan. 23, 2012

DiGiorno pizza is celebrating the Super Bowl with games and prizes in its Countdown to Greatness promotion.

Fans can kick off their own championship run in a virtual "flick-to-win" football game at Facebook.com/DiGiorno. Each day leading up to the Super Bowl, players can flick to enter the sweepstakes for a chance to win prizes, such as a year's worth of pizza, a flat-screen TV and more. The grand prize winner will win a 65-inch LED TV, DiGiorno pizza for a year, a surround-sound package, $5,000 cash and a stainless steel refrigerator/freezer.

"If you love football, this is a great time of year. With our Countdown to Greatness promotion, we hope to make this championship season the greatest ever," said Tom Moe, director of marketing for DiGiorno pizza.

In addition, DiGiorno is introducing the "Not Delivery Guys" marketing campaign, featuring two characters who are making it their personal mission to share with pizza lovers the benefits of going with a fresh-baked pizza at home over delivery or carry-out. Fans can find videos, flick-football game highlights and interact with the Not Delivery Guys on Facebook.com/DiGiorno and on Twitter via @DiGiornoPizza.

DiGiorno has teamed up with actor/comedian Jay Mohr, who will be in Indianapolis with the Not Delivery Guys, to raise funds for Feeding America, the nation's largest organization dedicated to fighting domestic hunger through a network of food banks.

Mohr will challenge media, players and fans to a live game of flick football on Jan. 31 and Feb. 1. In honor of 46 years of the Super Bowl, DiGiorno pizza will donate $46,000 to Feeding America, enough to provide more than 360,000 meals to families across America. Once DiGiorno reaches its goal of 46 flicks, Mohr will personally contribute the additional funds needed to help Feeding America provide half a million meals through its organization.

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Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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