LOUISVILLE, Ky. — Digital Signage Today, a daily news and information portal devoted to the burgeoning digital signage industry, announced the publication of "Measurement and Analysis for Digital Signage," a free how-to guide.
Sponsored by BroadSign International Inc., the 40-page guide describes how companies can measure the effectiveness of their digital signage initiatives. It covers hardware and software solutions that measure the number of views each screen receives based on considerations such as time-of-day and day-of-week, and how to correlate and use that data to make marketing and branding decisions.
"The time has come when major advertisers are urging agencies and media specialists to explore digital signage ad space," said Brian Dusho, executive vice president of sales and marketing for BroadSign. "If we as an industry do not want to miss the ad budgets increasingly allocated to new media, we better put standards and measurements in place as soon as possible."
The guide is available for download, at no charge, from Digital Signage Today.