Digital Signage Today reveals ROI numbers for digital menu boards

Feb. 10, 2011

LOUISVILLE, Ky. — Digital Signage Today announced it has published "Digital Menu Boards and ROI: Finding the break-even point for digital signage in foodservice."

The 16-page report includes information from real-world digital menu deployments by McDonald's, Burger King and others.

Topics covered in the report include:

  • Sales uplift versus margin per transaction
  • Branding, market share, operational improvement and other "soft ROIs"
  • Real-world costs saved by migrating away from print signage
  • The impact of nutritional labeling laws
  • Digital signage as a tool to move high-margin product
  • Best practices for digital menu board content

The complete report is available at

Topics: Digital Signage , Menu Boards , Systems / Technology

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