Domino's adds fire safety tips to pizza boxes

March 5, 2012

Domino's Pizza is once again partnering with the National Fire Protection Association (NFPA) by reminding customers what they can do in the home to stay fire safe.

In participating markets across the country, Domino's will utilize its pizza boxes to deliver fire safety tips throughout March.

"Spring has arrived, and with spring cleaning comes a timely reminder to take steps to keep your home safe from the threat of fire," said Chris Brandon, Domino's Pizza spokesperson. "Domino's delivers about 1 million pizzas each day – so we reach a lot of people in their homes, where fire safety begins. We are excited to work with NFPA to use our network of delivery experts to make homes across the country a little bit safer."

As part of the spring campaign, customers who order from participating Domino's Pizza stores may be surprised when their delivery arrives aboard a fire engine. If all the smoke alarms in the home are working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries or smoke alarm.

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Topics: Customer Service / Experience , Delivery , Domino's Pizza , Marketing / Branding / Promotion , Social Responsibility

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