Domino's Australia preps for 'biggest announcement' in its history

March 7, 2013

In the 20 years Domino's Pizza has had an existence in Australia, no bigger announcement has been made than the one about to come out on March 11. The company has launched a campaign about the impending announcement, which reports as being a "major change to the way the company makes pizzas."

The campaign features CEO Don Meij in a video teasing fans about the news, and saying changes are being made in response to customer demands.

Domino's stores across the country will be briefly closed this weekend to train staff for the change.

See Meij's announcement below.

Read more about operations management.

Topics: Domino's Pizza , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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