Oct. 16, 2011
Domino's Pizza Australia has made a public commitment to lower delivery times, and has even launched an outdoor digital campaign in Brisbane to display real-time delivery results.
According to Franchise.net, the billboards are located in the Clayfield, Newstead and Enoggera neighborhoods and will include the estimated delivery times for local Domino's units. They will be displayed beginning today through Nov. 13.
The current national average for delivery is about 24 minutes.
Allan Collins, Domino's chief marketing officer, said the company is serious about improving its delivery times, while also ensuring that road safety and product quality remain a priority.
From the story:
"The hustle is in the store, not on the road. Road safety and the safety of our delivery drivers is our number one priority and under no circumstances do we want our team members disobeying road rules just to deliver a quick pizza," Collins said. "We also take the time to ensure every pizza is made correctly in store before the driver leaves."
Read more about operations management.