Domino's celebrates $1 billion in online sales, adds charitable game

Feb. 9, 2010 | by

Domino's Pizza is spreading the love on Valentine's Day with a one-day offer celebrating the recent success of Domino's online ordering and mobile systems, which have reached a landmark milestone of bringing in $1 billion in sales.

Domino's online ordering was also a big player in last Sunday's football game, taking in more than 160,000 orders on Domino's biggest day of the year. Just before kickoff, customers were logging on at a rate of more than 1,000 orders per minute.

To celebrate the billion-dollar achievement, Domino's will reward customers who order online Feb. 14 with a free two-piece order of Chocolate Lava Crunch Cake to anyone who enters the promotional code "HUG" at checkout. This offer is valid with an online purchase, for delivery, at participating stores while supplies last.

Customers taking advantage of the offer will also be able to experience a new feature of the Domino's online Pizza Tracker, which now offers much more than just the ability to follow the status of their pizza order. Through a recent partnership with Games That Give, customers can play online games such as Brick Breaking, Mini Golf and many more -- with charitable proceeds from Domino's going to the United Way.

Topics: Domino's Pizza , Marketing / Branding / Promotion

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