Aug. 7, 2011
Domino's Pizza will no longer "Avoid the NOID" and is paying homage to its iconic former mascot with the launch of The NOID's Super Pizza Shootout game on Facebook for one week.
Consumers who "like" Domino's at facebook.com/dominos and play the massively social arcade game have a chance to win one of 10,080 free pizza gift cards, given out each minute to the highest round score. The NOID's Super Pizza Shootout game makes its debut on Facebook today and will last through Aug. 15.
Celebrating its 25th birthday, the NOID first appeared in a Domino's commercial in 1986. This week, the NOID is pitting Domino's Facebook fans against each other for a free pizza in the form of a $10 Domino's gift card.
In addition to pleasing long-time NOID fans with a brief return, the throwback-themed game, featuring a classic 8-bit look, hopes to offer the more than 3 million Facebook fans a little something extra to do as summer begins to wind down.
For more information on marketing, click here.