Domino's consumers plan to grill 'meat' on Memorial Day

May 21, 2009
ANN ARBOR, Mich. -- Domino's asked consumers via its Pizza Tracker poll to vote for their favorite thing to grill during the Memorial Day weekend. With over 78,000 responses, Domino's found that consumers savor the smell of grilling meat with over 60,000 votes for "meat, man, meat, meat, meat."
Nearly 8,000 consumers reported that their favorite barbeque memory is "burning the food and calling Domino's to come to my rescue."
"In addition to honoring our brave fighting men and women, Memorial Day is also a kick-off to summer and back-yard family gatherings," said Tim McIntyre, Domino's Pizza spokesperson. "We know that people can get a bit rusty not having used the grill all winter long, so we're here to remind people that if you burn the main course, and it's time to call Domino's to the rescue, we're ready!"

Topics: Domino's Pizza , Marketing , Public Companies

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