Domino's debuts first ever Spanish language TV campaign

 
June 18, 2012

Domino's Pizza has introduced its Perfect Combo – a national bundle offer inspired by Hispanic consumer feedback. This marks the first time Domino's has supported a bundle offer with a national Spanish-language TV campaign.

Domino's Perfect Combo includes two medium one-topping pizzas, a two-liter Coca-Cola product, a 16-piece order of Parmesan Bread Bites and an eight-piece order of Cinna Stix. It is available for $19.99.

Beginning June 18, the Spanish-language national advertising campaign will demonstrate how Domino's Perfect Combo came to fruition based on the feedback received from the brand's Hispanic customers wanting a complete meal for the entire family.

"Customer feedback is a top priority for Domino's, and we're excited to offer a combination of a few favorite Domino's products at a great price," said J. Patrick Doyle, Domino's Pizza president and CEO. "This is the first time we have introduced a Spanish-language advertising campaign around a national bundle offer, and we hope to help make the next family gathering even better by having something everyone can enjoy."

While Domino's Perfect Combo was inspired by the insights of Domino's Hispanic customers, all consumers will be able to enjoy the deal.

"Thanks to our Hispanic customers, anyone who orders from Domino's will be able to enjoy this great offer just in time for the summer," Doyle said.

Read more about marketing campaigns.


Topics: Domino's Pizza , Food & Beverage , Marketing / Branding / Promotion , Operations Management


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS