Domino's delivers fire safety awareness

Oct. 2, 2011

Domino's Pizza is once again teaming up with the National Fire Protection Association (NFPA) and Sparky the Fire Dog to deliver fire safety messages to homes across the nation – this year expanding its fall fire safety program to homes throughout Canada.

During Fire Prevention Week, Oct. 9-15, participating markets in the U.S. will deliver important fire safety messages on top of pizza boxes featuring Sparky's image. The messages support the theme for the Fire Prevention Week campaign: "Protect Your Family From Fire."

In addition, some customers throughout the U.S. and Canada will have their pizza delivered by a fire engine. Firefighters will check the home's smoke alarms and if they are all working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully functioning fire safety device in the home.

"We are excited to be able to use our network of delivery experts to make homes across the country a little safer – with the continued help of NFPA," said Chris Brandon, Domino's Pizza spokesperson. "Domino's makes 1 million deliveries each day, so we reach a lot of people in their homes, where fire safety begins. With the addition of participating stores across Canada, this year's program will be our most far-reaching yet."

Sparky's image is prominently featured on Domino's box-toppers as part of his expanded public outreach efforts, in honor of the year-long celebration of his 60th birthday.

Read more about branding and promotional campaigns.

Topics: Customer Service / Experience , Marketing / Branding / Promotion , Social Responsibility

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