Oct. 2, 2011
Domino's Pizza is once again teaming up with the National Fire Protection Association (NFPA) and Sparky the Fire Dog to deliver fire safety messages to homes across the nation – this year expanding its fall fire safety program to homes throughout Canada.
During Fire Prevention Week, Oct. 9-15, participating markets in the U.S. will deliver important fire safety messages on top of pizza boxes featuring Sparky's image. The messages support the theme for the Fire Prevention Week campaign: "Protect Your Family From Fire."
In addition, some customers throughout the U.S. and Canada will have their pizza delivered by a fire engine. Firefighters will check the home's smoke alarms and if they are all working, the pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully functioning fire safety device in the home.
"We are excited to be able to use our network of delivery experts to make homes across the country a little safer – with the continued help of NFPA," said Chris Brandon, Domino's Pizza spokesperson. "Domino's makes 1 million deliveries each day, so we reach a lot of people in their homes, where fire safety begins. With the addition of participating stores across Canada, this year's program will be our most far-reaching yet."
Sparky's image is prominently featured on Domino's box-toppers as part of his expanded public outreach efforts, in honor of the year-long celebration of his 60th birthday.
Read more about branding and promotional campaigns.