- PROJECT HELP
- WHITE PAPERS
Domino's Pizza has partnered with the National Fire Protection Association (NFPA) for its annual fire safety campaign during March. Throughout the month, Domino's pizza boxes will include fire safety tips to remind people how they can stay fire safe.
"Spring has arrived, and with spring cleaning comes a timely reminder to take steps to keep your home safe from the threat of fire," said Chris Brandon, Domino's Pizza spokesperson. "Domino's delivers about 1 million pizzas each day – so we reach a lot of people in their homes, where fire safety begins. We are excited to work with NFPA to use our network of delivery experts to make homes across the country a little bit safer."
According to NFPA, approximately two-thirds of home fire deaths happen in homes with no smoke alarms or no working smoke alarms. When smoke alarms fail to operate it is usually because batteries are missing, disconnected or dead.
As part of the campaign, customers who order from participating Domino's Pizza stores may have their pizzas delivered from firefighters and a fire engine. If those customers' smoke alarms are working, their pizza will be free. If a smoke alarm is not working, the firefighters will replace the batteries or smoke alarm.
Read more about cause marketing.
© 2014 Networld Media Group All rights reserved.