Domino's early adopter of new mobile rewards program WeReward

May 25, 2010
WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,000 technologists, entrepreneurs and venture capitalists at the TechCrunch Disrupt conference in New York City.
Using mobile devices, consumers can discover local businesses and earn rewards for their patronage. This week, the application launches across the country with rewards available at more than 15 million businesses, including launch partners Domino's Pizza and Jones Soda.
Domino's Pizza allows consumers to earn rewards for both delivery and carryout from nearly 5,000 U.S. stores.
"The WeReward platform enables Domino's to connect with consumers in a unique way," said Dennis Maloney, VP of multi media marketing for Domino's Pizza, in a news release. "It enables us to create awareness for our stores when buyers are nearby, drives social sharing and gives people a fun way to interact with the Domino's brand."
"The growth of location-based service applications is phenomenal," said Ted Murphy, CEO of IZEA, parent company of WeReward. "What sets WeReward apart from other popular platforms is the Sponsored Checkin, which encourages users to explore their neighborhoods and earn real money for making purchases at local businesses such as restaurants, movie theaters, attractions and national retail chains."
Nearly one in four U.S. adult consumers uses mobile location services, with 63 percent of Apple iPhone owners using such a service at least once a week, according to a recent 2010 Mobile Marketing Association/Luth Research Survey.
Currently WeReward is available for the iPhone and integrates with Facebook, Twitter, Yelp, Google, CitySearch and Foursquare, allowing consumers to earn points while simultaneously unlocking badges and sharing experiences through their social networks.

Topics: Marketing , Online Ordering

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