Domino's eyeing custom pizza

June 3, 2007
Brandweek: In an effort to reverse slipping sales, Domino's Pizza is testing new offerings that will allow consumers to select the type of sauce going on the pie and the flavoring of the crust. Domino's saw its sales drop to $3.2 billion in 2006 compared with $3.3 billion the previous year.

Topics: Domino's Pizza , Dough , Operations Management , Pizza Sauce , Pizza Toppings , Public Companies

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