Domino's Facebook page reaches 3 million fans

 
June 23, 2011 | by Cherryh A. Butler

Think you've got a lot of Facebook fans? Can you beat 3 million? Domino's recently reached that benchmark and is striving for even more with "fun" promotions like its pizza proverb challenge.

More than 8,000 fans entered the contest that asked Facebook fans to create a pizza slogan out of an old proverb. Will Spiers of Brookhaven, Atlanta, was one of eight winners with his saying, "The darkest hour is before the doorbell rings."

"It's a way that we are trying to utilize social media," said Domino's Spokesman Chris Brandon Domino's Facebook page. "We're trying to be smart about it. Just like any social media platform, it's constantly evolving and changing, and we are trying to figure out how to interact with fans and consumers -- both from the standpoint of making sure they're aware of what we are doing -- but also to have fun.

For their creative pizza prowess, the proverb winners received $50-gift cards, and their slogans appear on pizza boxes across the nation. Click here to read the other winning proverbs.

Brandon said Domino's has other innovative Facebook campaigns in the works.


Topics: Domino's Pizza , Marketing , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management


Cherryh A. Butler / Cherryh Butler has been a reporter for nearly 10 years, writing on a variety of topics ranging from the restaurant industry to business and health and fitness news. Before joining FastCasual.com as editor, she oversaw KioskMarketplace.com and PizzaMarketplace.com and contributed to RetailCustomerExperience.com. She's also written for several daily newspapers, magazines and websites, including The Kansas City Star and American Fitness magazine.
www View Cherryh A. Butler's profile on LinkedIn

Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS