Oct. 3, 2013
For the sixth consecutive year, Domino's Pizza is teaming up with the National Fire Protection Association and Sparky the Fire Dog for a Fire Prevention Week campaign.
During Fire Prevention Week, Oct. 6-12, participating markets in the U.S. will deliver fire safety messages on top of pizza boxes featuring Sparky the Fire Dog. The messages support the theme for the Fire Prevention Week campaign, "Prevent Kitchen Fires!"
Additionally, customers who order from participating Domino's Pizza stores throughout October may receive their delivery from a fire engine. If all the smoke alarms in the home are working, the pizza order is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully-functioning fire safety device in the home.
"As a network of delivery experts, we have a unique opportunity to deliver vital fire safety messages to help make homes across the country more aware and, hopefully, a little safer," said Chris Brandon, Domino's Pizza spokesperson. "We have had a really successful six years partnering with the NFPA during Fire Prevention Week. It is a program our stores and customers really enjoy, and one we find important. We look forward to continuing it in future years."
Read more about cause marketing.