Domino's gears up for House Party, American Legends pizza promo

June 15, 2009
IRVINGTON, N.Y. — House Party, a consumer activation and experiential marketing company, is partnering with Domino's Pizza to celebrate Domino's American Legends pizzas by sharing them at 2,000 in-home parties across the country. Inspired by the unique tastes to be found throughout the country, the seven Domino's American Legends pizzas are anticipated to be experienced by approximately 30,000 consumers on the June 20 party date.
House Party's word-of-mouth marketing platform specializes in engaging thousands of qualified consumer advocates to host in-home parties where a brand or product is at the center of the party.
Hosts invite their friends into their homes to hold a fun, authentic party. Each event is tracked and monitored by a custom-branded micro-site, launched to gather, galvanize and manage the party community and track the engineered outcomes of each House Party event.
"Domino's Pizza is excited about American Legends pizzas being experienced in thousands of homes nationwide," said Domino's chief marketing officer Russell Weiner. "Working with House Party is a great way to get consumers to try all six of these new specialty pizzas -- each inspired by famous regional tastes from around the country."
Domino's American Legends choices are as follows:
  • New Fiery Hawaiian: Sliced ham, smoked bacon, juicy pineapple, roasted red peppers, hot sauce, jalapenos and mozzarella cheese on a cheesy Parmesan crust
  • Honolulu Hawaiian: Sliced ham, smoked bacon, juicy pineapple and roasted red peppers with provolone and mozzarella cheese on a cheesy Parmesan crust
  • Cali Chicken Bacon Ranch: Chicken breast, white sauce, smoked bacon, tomatoes and parsley with provolone cheese and mozzarella cheese on a cheesy provolone crust
  • Pacific Veggie: Roasted red peppers, spinach, onions, mushrooms, tomatoes and black olives, with feta, mozzarella and provolone cheese on a cheesy Parmesan crust
  • Memphis BBQ Chicken: Chicken breast, barbeque sauce, onions and parsley with provolone, mozzarella and cheddar cheese on a cheesy cheddar crust
  • Buffalo Chicken: Chicken breast, Buffalo hot sauce, onions and parsley with provolone and American cheese on a cheesy cheddar crust
  • Philly Cheese Steak: Steak, onions, green peppers and mushrooms with provolone and American cheese on a cheesy provolone crust

Party pack

The Domino's American Legends House Party hosts will be supplied with a party pack that includes:
  • One $75 gift card to purchase one of each Domino's American Legends pizza for the party
  • One Domino's notepad and pen
  • One You Gotta Be Kidding game from Zobmondo!!
  • Fifteen money-saving coupons for Zobmondo!! games for the host and guests
  • Fifteen Domino's money saving coupons for host and guests
  • Fifteen AMC Movie Theater coupons for free popcorn with the purchase of a Large 44 oz Coca-Cola fountain beverage, for hosts and guests.

At the party, hosts and guests will enjoy the pizzas while playing various games including You Gotta Be Kidding and "Legends" trivia like legendary tourist attractions, legendary actors, etc.

House Party activates brand engagement through peer-to-peer endorsement and a viral online community where consumer advocates build transactions and excitement for the brand. As a result, the Domino's American Legends House Parties will build buzz before, during and after the event through a customized online community space. The hosts are asked to recount their party through photo and video downloads on the House Party Web site, as well as by posting detailed blog entries.
Domino's American Legends are available at all continental U.S. store in six varieties at $12.99 for a large or $10.99 for a medium.

Topics: Domino's Pizza , Marketing , Pizza Sauce

Sponsored Links:

Related Content

Latest Content

comments powered by Disqus