Domino's giving away free Android phones to launch new app

Feb. 27, 2012

Domino's Pizza launched its new Android smartphone ordering app today, available in the Android Marketplace.

With the new feature, in addition to Domino's existing iPhone app which debuted in June, the pizza chain now offers its mobile ordering app to more than 80 percent of smartphones.

To celebrate the launch, Domino's will be offering free Android smartphones to customers who sign up for a new two-year service plan plus data (or extend their current plan which includes data, pending eligibility). Customers can select their phones at

The app, which is compatible with Android version 2.1 and higher, extends many of the features of Domino's online ordering platform, including: coupon search, full national menu, GPS store locator and the ability to follow orders with Domino's Tracker.

"We are excited to now connect Domino's with Android users through this new app," said Russell Weiner, Domino's Pizza chief marketing officer. "And what better way to celebrate Domino's new Android app than by offering free Android phones?"

The Android application joins the brand's fast-growing mobile and online ordering platform. Domino's app for iPhone and iPod Touch achieved $1 million in total sales in 28 days, and three months after its release, the app achieved more than $1 million in sales in a single week. 

Mobile ordering, along with traditional online ordering, now makes up 30 percent of Domino's sales.

Read more about mobile initiatives.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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