Domino's hits $1 billion in digital sales in one year

 
June 11, 2012

Domino's Pizza is thanking its fans by offering 50 percent off all pizzas ordered online at menu price. The promotion is in celebration of the chain's $1 billion-plus in U.S. digital sales from April 2011 to April 2012.

Domino's Pizza's 50 percent off deal begins today and runs through June 17. It is available through all digital ordering channels — online, mobile, and iPhone and Android apps.

This offer applies to pizza orders only.

"We love our online customers, and have learned so much from them during the past five years about how we can continue to deliver the best online ordering experience in the industry," said Russell Weiner, Domino's Pizza chief marketing officer. "Reaching $1 billion in online sales during a one year time period is a major milestone, and we hope offering this amazing deal for an entire week lets our fans and customers know how much we appreciate them."

Ordering through Domino's digital platforms has grown immensely since debuting in 2008. It now makes up more than 30 percent of Domino's sales in the U.S.

The rise has been helped by significant growth with mobile ordering platforms, including the iPhone app, which debuted in June 2011, and the Android app, which was made available in February. Between both, Domino's now offers its mobile ordering app to more than 80 percent of smartphones in the U.S. Both apps are in the top 15 in lifestyle rankings, with the Android app ranking at No. 5 on Google Play, and the iPhone app ranking at No. 15 on the iTunes Store.

"As technology continues to evolve, we will remain committed to offering the most convenient and efficient ways to order from Domino's," Weiner said.

Read more about online and mobile initiatives.


Topics: Customer Service / Experience , Delivery , Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social , Online Ordering , Operations Management


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