- PROJECT HELP
- WHITE PAPERS
Nearly 53 years after its founding in Ypsilanti, Mich., Domino's Pizza today opened its 10,000th store and celebrated the milestone in Turkey – one of the fastest-growing markets for the company.
One day after opening its 9,999th store, located in Carlsbad, Calif., Domino's Pizza opened its milestone store in Kaligthane, a district within the city of Istanbul, in an event attended by Domino's president and CEO, J. Patrick Doyle.
"The extraordinary efforts of many people over many years have led us to this exciting milestone for everyone associated with Domino's Pizza," Doyle said. "There have been several ups and downs over the past half-century. Those challenges were met and overcome by our passionate franchisees and leadership who refused to give up. Our goal was to reach 10,000 stores and to use this milestone as a foundation for even greater growth. That milestone has finally arrived and we're thrilled. Tomorrow, we'll be looking for more."
Domino's international store count eclipsed its U.S. store count earlier this year, and now also accounts for more than half of annual global retail sales, which are close to $7 billion.
Domino's Pizza in Turkey is owned by Fides, a private equity company, and operated by Aslan Saranga, the brand's general manager. During the celebration week, Domino's Pizza will be giving away 10,000 pizzas free to its Turkish Facebook fans, and will offer a 50-percent discount off the menu price for all online orders.
The store features the "Pizza Theater" design introduced this summer in the U.S., Australia and New Zealand. The store design puts the pizza-making at the front of the store, visible to all customers. The design was created by Chute Gerdeman, an award-winning design firm based in Columbus, Ohio.
"The launching pad for Domino's Pizza was clearly the U.S., but our international operation has been the accelerant for growth in the past decade. Pioneering markets such as Australia, Mexico, India, the United Kingdom – all markets where Domino's is number one in market share – helped pave the way for the rest of the world," said Richard Allison, Domino's executive vice president – International. "Thanks to our pioneers, today franchise partners like Fides, which now has over 250 stores in Turkey, can grow to become their market's leader in a relatively short time."
Read more about franchising and growth.
© 2014 Networld Media Group All rights reserved.