Domino's hopes to inspire innovative startups with new campaign

Aug. 6, 2013

Domino's Pizza's new #PoweredByPizza campaign was introduced Monday with an objective of inspiring startups to come up with "the next great idea."

Domino's will offer gift cards to business owners who utilize Indiegogo (, a San Francisco-based crowd funding site, to pledge support for "innovative" projects.

"No one knows the power and possibility of a great idea more than Domino's, having been the ones that truly revolutionized pizza delivery over 50 years ago," said Russell Weiner, Domino's Pizza chief marketing officer. "Gatherings that create great ideas often include pizza — and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated 50 years from now."

Also, the "Pizzavestors" program, where about 30 startup companies throughout the U.S. were treated to a $500 Domino's Pizza gift card, will be part of the campaign.

To get involved or follow the projects, use the hashtag #PoweredbyPizza on the Domino's Facebook, Twitter and Instagram pages.

Read more about marketing and promotions.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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