From today through April 12, Domino's Pizza will be giving away Artisan pizzas in celebration of its newest addition to the line – the Chicken and Bacon Carbonara. According to the chain's Facebook page, 75,000 total pizzas will be given away this week.
Today, Domino's will give away 25,000 pizzas; Tuesday will include a 20,000 pizza giveaway; and 15,000 pizzas will be handed out both Wednesday and Thursday.
The pizzas will be given to the first 75,000 people who like the special Facebook page during the promotional period. Coupons will be sent to those fans and can be used anytime before April 18 for one of Domino's four Artisan pizzas.
The Artisan line includes the new Chicken and Bacon Carbonara; Spinach and Feta; Tuscan Salami and Roasted Veggie; and Italian Sausage and Pepper Trio.
Domino's also just launched a new ad campaign highlighting the Artisan line. The first three pizzas in the line were introduced in September 2011.
Read more about social media marketing.