Domino's hosts sampling program for pan pizza launch

Oct. 22, 2012

Domino's Pizza is preparing for its the biggest sampling program in company history to promote its new pan pizza line. The company plans to give away 100 free slices of handmade pan pizza nationwide Oct. 23 from noon to 2 p.m. at participating stores.

The company expects to give away more than half a million pizza slices.

"Domino's spent three years perfecting this product and raising the bar for pan pizza, so we felt there was no better time for us to launch our biggest sampling event ever," said Chris Brandon, Domino's Pizza spokesperson. "Our goal is to give as many people as possible the opportunity to experience the fantastic taste of our new Handmade Pan Pizza made with fresh, never-frozen dough. We hope everyone experiences love at first bite."

The national sampling event kicks off a big week to close out National Pizza Month, ending with one of the biggest days of the year for Domino's Pizza: Halloween. Domino's expects to sell nearly 1 million pizzas on Oct. 31, a 40-percent increase over a typical Wednesday night.

"Ordering dinner from Domino's Pizza gives families one less thing to worry about on Halloween," Brandon said. "As our team members across the country have been perfecting their pizza-making skills for our Handmade Pan Pizza sampling event, they've also circled this date on their calendars well in advance. We stock up, staff up and make sure we're ready to deliver on Halloween."

Read more about food promotions.

Topics: Domino's Pizza , Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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