Domino's India launches two new snacks

Aug. 8, 2012

Domino's Pizza India has rolled out two new snacks – Spicy Twistyz and Potato Smacker. According to Food & Beverage News, they are being offered to enhance dine-in meals.

The Potato Smackers are potato wedges seasoned with paprika and parsley, and are served with a cheesy jalapeno dip. Spicy Twistyz are breadsticks filled with a cheese blend and Mexican seasoning.

"At Domino's, we aim to provide variety in our menu. Given the success of our earlier side dishes like Pasta Italiano, Chicken Kickers, stuffed garlic bread, etc., we decided to introduce these new variants in our menu offerings. Our research tells us that consumers always want variety and new taste experiences, in such a scenario it is imperative for a popular food brand like Domino's to constantly innovate. The launch of Spicy Twistyz and Potato Smackers will diversify our dine-in offerings and enhance the brand's appeal to our loyal as well as new customers. We hope to garner larger share of eating out occasions with the complete range that we have to offer," said Harneet Singh Rajpal, vice president of marketing, Domino's Pizza India.

Read more about food and beverage introductions.

Topics: Domino's Pizza , Food & Beverage , Marketing / Branding / Promotion

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