Domino's intros pizza tracking system

 
Jan. 29, 2008
ANN ARBOR, Mich. — Domino's Pizza has launched Pizza Tracker, a system that allows customers to follow the progress of their order online from the time they click the "Place Order" button or hang up the telephone until the pizza is delivered.
 
Pizza Tracker is linked directly to the computers inside the pizza stores using the Domino's Pulse computer system.
 
Once customers place an order, they can go to the Domino's Web site and click on the Pizza Tracker icon. They will see a horizontal bar that lights up red as each step in the process is completed. Customers will see confirmation of their order being received by the store; when it's being prepared; when it's been placed in the oven; when it's been boxed and placed in the Domino's HeatWave bag; and finally, when it's on its way for delivery.
 
Pizza Tracker was introduced to customers ordering online in a test in late December and was rolled out to online customers this month. Pizza Tracker is currently available at more than 3,200 Domino's Pizza stores in the U.S. that use the Domino's Pulse computer system.
 
Customers who place orders via telephone also will be able to monitor their order's progress via Pizza Tracker at those stores using Domino's Pulse.
 
Additionally, while using Pizza Tracker, customers will be able to provide feedback online, which will go directly to the store to be viewed by the store manager.

Topics: Delivery , Domino's Pizza , Marketing , Online Ordering , Public Companies


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