- WHITE PAPERS
Throughout November and December, St. Jude Children's Research Hospital and its St. Jude Thanks and Giving campaign partners will give holiday shoppers new ways to help raise money for children with cancer and other life-threatening diseases.
Now in its ninth year, the campaign and its partners have raised more than $312 million in funds for research and care. No family ever pays St. Jude for anything.
The 2012 edition features more than 60 brand partners, including returning partner Domino's Pizza. There are also new partners and expanded opportunities for people to donate to the campaign online and through their mobile devices.
New brands this year include Coca-Cola, Carnival Cruise Lines, Coldwater Creek, ICING and online retailer Gifts That Give.
Coca-Cola is the campaign's first partner from the consumer packaged goods category, and will include St. Jude Thanks and Giving as a benefactor of its My Coke Rewards program. Coca-Cola also will team with Domino's Pizza to offer the St. Jude Thanks and Giving Combo. Domino's will donate $1 from the purchase price of each combo to St. Jude. Coca-Cola will support the initiative with local media.
Domino's will also integrate the campaign into its mobile applications to increase awareness and encourage donations. Customers will be able to add a donation to St. Jude during their online checkout, as well.
"Thanks to the continued generosity of our extraordinary partners and their customers, we've been able to save the lives of countless children and teens worldwide – all at no cost to their families. We are incredibly grateful for their continued dedication to the lifesaving mission of St. Jude," said Marlo Thomas, national outreach director for St. Jude Children's Research Hospital.
Read more about cause marketing.