Domino's, K-B Toys launch massive co-marketing effort

March 24, 2002

ANN ARBOR, Mich. -- Domino's Pizza has partnered with K-B Toys for a huge Christmastime co-marketing venture.

Throughout December, Domino's will direct mail holiday greeting cards to more than 64 million U.S. households. According to the No. 2 pizza chain, the mailing is the largest ever done by a pizza company.

The card includes two coupons: one for a free medium cheese pizza with the purchase of any Domino's pizza; and a second for a free $10 K-B Toys gift card with a minimum $50 purchase.

At its 1,300 stores, K-B Toys will insert coupons for free Domino's CinnaStix into shoppers' bags.

Topics: Marketing

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