- WHITE PAPERS
Domino's Pizza, the Official Pizza of the NCAA, has kicked off its March Madness promotion in time for the men's basketball tournament.
The Road to Domination is now featured on the chain's Facebook page, where fans can play for the chance to win more than 200,000 prizes, including new Parmesan Bread Bites and Pepsi products.
The grand prize is a trip for two to the 2013 NCAA Men's Final Four.
To play, fans simply enter their picks for each round of the tournament. Each correct pick could net a prize. Fans can make as many picks as they want, and can also invite their social media friends through the Road to Domination app.
Each consecutive round played doubles fans' chances of winning the grand prize.
Read more about social media marketing.