Domino’s Korea scraps 30-minute delivery guarantee

Feb. 21, 2011

Domino’s Pizza Korea is ditching its 30-minute delivery guarantee.

The company released a statement saying it has prioritized safety while carrying out the 30-minute delivery rule, but has decided to end it amid growing concerns that it puts drivers at risk. 

According to the Korean Times, the 30-minute delivery policy has been in place in Korean for 20 years. Drivers who failed to deliver on the promise faced disadvantages in wages, in addition to compromised safety.

A handful of civic groups threatened a boycott against Domino’s if the rule wasn’t changed.

A Pizza Hut driver was involved in an accident in December, and another delivery man was killed in Seoul in February.

The 30-minute delivery guarantee has been under fire throughout the world. In the U.S. in 1993, a jury held Domino’s responsible for a delivery-related crash. The company responded publicly by rescinding the promise.

Concerns also began growing in India in 2006, when pizza delivery drivers were coined as the worst on the roads.

Topics: Delivery , Domino's Pizza , Operations Management

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