Domino's looks to the stars to help predict sandwich favorites

Sept. 29, 2009
In honor of the launch of its four new sandwiches, and just for fun, Domino's consulted an astrologer to see if consumers' zodiac signs influence their food and sandwich preferences.
For the analysis, Domino's partnered with Steve Weiss, author of Signs of Taste and president of Straightforward Communications, a marketing and research consultancy specializing in consumer demography and trends.
"My interest in food astrology grew out of a talk on menu trends I once gave to the National Restaurant Association," Weiss said. "I surveyed hundreds of professional and amateur 'foodies' regarding their menu preferences and, as an afterthought, I asked everyone to note their birth dates. When I eventually tabulated the results by astrological sign, I was amazed and delighted by some real correspondences among the various signs."
Check out the highlights below and then view the expanded profiles on Domino's Facebook page.
Aries (March 21 to April 19) is The Energizer, who enjoys food with extreme flavors and temperatures.
Recommended Domino's Sandwich: Buffalo Chicken
Taurus (April 20 to May 21) is The Pleasure Seeker who loves foods that are totally indulgent.
Recommended Domino's Sandwich: Philly Cheese Steak
Gemini (May 22 to June 21) is The Snacker who loves savory handheld and bite sized foods.
Recommended Domino's Sandwich: Italian
Cancer (June 22 to July 21) is The Nurturer who lives to provide and consume comfort foods.
Recommended Domino's Sandwich: Chicken Parm
Leo (July 22 to August 21) is The Celebrant who enjoys making any meal a happy social occasion.
Recommended Domino's Sandwich: Italian Sausage and Peppers
Virgo (August 22 to September 21) is The Perfectionist who is very precise about food preferences.
Recommended Domino's Sandwich: Mediterranean Veggie
Libra (September 22 to October 22) is The Balancer who loves to pair contrasting but compatible foods.
Recommended Domino's Sandwich: Chicken Bacon Ranch
Scorpio (October 23 to November 22) is The Traditionalist who knows what she likes and expects a deal.
Recommended Domino's Sandwich: Italian Sausage and Peppers
Sagittarius (November 23 to December 21) is The Adventurer who will try anything from anywhere once.
Recommended Domino's Sandwich: Chicken Habanero
Capricorn (December 22 to January 19) is The Pragmatist who likes mom's cooking and high-image foods.
Recommended Domino's Sandwich: Philly Cheese Steak or Mediterranean Veggie
Aquarius (January 20 to February 18) is The Fan who loves contemporary cuisine presented innovatively.
Recommended Domino's Sandwich: Buffalo Chicken
Pisces (February 19 to March 20) is The Muse who has the deepest private associations with favorite foods.
Recommended Domino's Sandwich: possibly any of them
Starting at $4.99, Domino's Oven Baked Sandwiches are available in eight varieties, all on artisan Italian bread and baked to a golden brown.

Topics: Domino's Pizza , Marketing , Public Companies

Sponsored Links:

Related Content

Latest Content

comments powered by Disqus