Domino's Major League Baseball promotion bets on no-hitter

April 10, 2013

Domino's Pizza announced its sponsorship of the Domino's DomiNoNo for the 2013 Major League Baseball Season. As part of the promotion, subscribers of MLB Advanced Media's MLB.TV product, an online live video subscription offering, will have a chance to receive free pizza following each of the first two no-hitters of the season.

The promotion kicked off earlier this week on opening day. The first 10,000 MLB.TV who visit in the next business day following a no-hitter will receive a free, two-topping medium pan pizza (carryout only) when they order online from Domino's.

"The no-hitter is one of the greatest achievements in sports," said Chris Brandon, Domino's Pizza spokesperson. "Domino's is thrilled to reward baseball fans with free pizza the day after each of the first two no-hitters of the 2013 season."

The DomiNoNo offer is available for five consecutive days starting at 12 p.m. (PDT) the next business day following the no-hitter or until 10,000 codes are given away. The promotion is valid after each of the first two no-hitters of the 2013 season.

Since 1901 there have been 231 no-hitters thrown (just more than two per season). September has seen the most activity, with 52 hitless games during the month, while Saturday has been the most popular day of the week (45) for a pitcher to toss a no-hitter. In 2012, a record-tying seven were thrown.

The DomiNoNo promotion will leverage multiple digital platforms. Beginning when a no-hitter is in progress through the sixth inning of any game, fans will be encouraged to follow the #DomiNoNo with live video on, through the At Bat mobile app, social activity from @MLB on Twitter and game alerts. The promotion is part of a larger media package between Domino's and MLBAM that will see the pizza company's ads featured on several MLBAM digital media properties.

Read more about marketing and promotions.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Online / Mobile / Social

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