Oct. 1, 2012
Domino's Pizza is teaming up with the National Fire Protection Association (NFPA) and Sparky the Fire Dog for the fifth consecutive year to deliver fire safety messages to homes across the nation.
During Fire Prevention Week, Oct. 7-13, participating markets in the U.S. will deliver fire safety messages on top of pizza boxes featuring Sparky the Fire Dog. The messages support the theme for the Fire Prevention Week campaign: "Have Two Ways Out!"
In addition, customers who order from participating Domino's Pizza stores in October could potentially have their pizza delivered via fire engine. If all the smoke alarms in their home is working, their pizza is free. If a smoke alarm is not working, the firefighters will replace the batteries or install a fully functioning fire safety device in the home.
"Domino's delivers one million pizzas a day worldwide, so we reach a lot of people in their homes, where fire safety begins," said Chris Brandon, Domino's Pizza spokesperson. "Through our partnership with the NFPA, we are able to use our network of delivery experts to deliver important fire safety messages and to help make homes across the country a little safer. We're thrilled to have achieved so much with NFPA over the last five years, and look forward to many more years of success."
Read more about cause marketing and branding.