Domino's Meeks leaves behind pizza marketing legacy

Nov. 16, 2004

Washington Times: Domino's Pizza's Team Washington will continue aggressively marketing its 60 locations despite the recent death of franchise owner Frank Meeks.

Meeks was a marketing mastermind whose creativity and unique style helped turn his pizza-delivery business into a fast-growing franchise.

He made a point to create promotions that had some relation to local news, world events and pop culture.

For example, when it was announced that the District was getting a Major League Baseball team, the Domino's local franchise asked its customers, who had been rooting for the Orioles for 33 years, to bring in their Orioles paraphernalia in exchange for a free pizza. The Orioles merchandise was donated to a children's charity.

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Read related stories on Frank Meeks:  Frank Meeks' death marks the passing of a pizza industry legend and Frank Meeks, 'greatest' Domino's Pizza franchisee, dead at 48

Topics: Domino's Pizza , Marketing

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