Domino's Pizza New Zealand doesn't expect the pace of online/mobile ordering to slow anytime soon. Josh Kilimnik, the company's general manager, says he anticipates 80 percent of sales in that market to be processed through digital channels by 2016.
To support this growth, Domino's N.Z. has added a new digital platform that offers custom-built order applications across multiple ordering platforms, according to Showroom.
"We provide customers with a common ordering experience across desktop and mobile — through device detection, customers will automatically be taken to the optimized mobile site if accessing online ordering via a mobile device. The new site is now device agnostic, so the ordering experience will be tailored to each customers' online device," Kilimnik said.
Online sales now account for more than 50 percent of all orders in New Zealand. The development of the new website is expected to facilitate growth toward the 80 percent expectation. The launch of the new site is Domino's New Zealand's biggest change to its online ordering platform since it was launched in 2006.
Other features of the new site include changes to the address entry functions, more ways to get offers, menu layout, half-and-half pizza design, apply voucher layout, swap buttons, basket layout, a redesigned Live Pizza Tracker page and the conversion to an "Entice" look and feel, according to the story.
Read more about online ordering.