- PROJECT HELP
- WHITE PAPERS
Domino's Pizza is giving fans another reason to follow the 2012 NCAA Division I Men’s Basketball Championship. Since the Second Round, consumers have been selecting their favorites to win through the Domino’s Pizza Road to Domination game on the brand’s Facebook page.
Players participating in Road to Domination win not only bragging rights – but for every correct pick throughout the tournament, customers are entered for a chance to win either a free order of 16-piece Parmesan Bread Bites or a free 20-ounce bottle of Coca-Cola Zero. Each round also gives players increasing chances to win a trip for two to the 2013 NCAA Men’s Final Four.
“The excitement of NCAA March Madness continues, and as the Official Pizza of NCAA March Madness we’re thrilled to celebrate with our fans,” said Chris Brandon, Domino’s Pizza spokesperson. “Road to Domination is a great way to interact with basketball fans as they make their best selections – and Domino’s is happy to reward winners with great-tasting Parmesan Bread Bites or Coke Zero.”
Domino’s was named the Official Pizza of the NCAA in March 2011.
Through the partnership, Domino’s has rights to the NCAA March Madness, the Men’s Final Four, Women’s Final Four, Men’s Frozen Four, the Men’s College World Series and Women’s College World Series.
March Madness provides a busy pizza occasion
While teams continue through the tournament, Domino’s in Raleigh, N.C., is winning – in pizza sales, that is. Domino’s stores in Raleigh have sold more pizzas during NCAA March Madness thus far than any other city of a team in the NCAA Sweet 16.
The NCAA Men’s Final Four is typically a busy time for Domino’s, as last year’s tournament was one of the company’s top five Saturdays in terms of sales. During both game days combined last year, Domino’s sold more than 1.7 million pizzas – enough for 32 pizzas for each person attending the NCAA Men’s Final Four in New Orleans this year.
“As friends and family gather around the TV to cheer on their favorite teams – or bracket picks – it’s a perfect occasion for Domino’s to deliver,” Brandon said.
Game time facts:
Read more about marketing, branding and promotions.
© 2015 Networld Media Group All rights reserved.