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The pizza-building feature and order tracking are the flashiest parts of a complex new point-of-sale system installed at Domino's nearly 5,000 U.S. stores. The system also helps the company detect possible theft by matching orders better with cash deposited in store registers, maps delivery routes and makes employee scheduling more efficient.The Ann Arbor, Mich., company says the new functions—which are designed to streamline both online and phone orders—have improved accuracy and increased repeat visits while boosting revenue and profit. Domino's says online orders now account for almost 20% of orders, up from less than 15% a year ago.
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