Domino's Pizza and Coca-Cola partner on NASCAR instant-win game

 
May 11, 2004

ANN ARBOR, Mich.—Domino's Pizza and Coca-Cola have partnered up for a game in which customers can win prizes instantly by purchasing 2-liter Coca-Cola products with their Domino's food orders.

According to a news release, grand prizes to be awarded include five trips for two to the NASCAR NEXTEL Cup Series UAW-GM Quality 500 at Lowe's Motor Speedway in Charlotte, N.C. Winners will be treated to a V.I.P. experience at Dale Earnhardt, Inc. and a chance to be an honorary crew member on the #15 Chevrolet driven by Michael Waltrip.

The contest, which will get in-store promotion from soda-bottle neck-hangers, runs from May 10 through June 30.

Other prizes include 100 NASCAR prize packs autographed by Waltrip (includes Domino's, Coca-Cola and other NASCAR sponsor merchandise), as well as individual free Cinna Stix, Cheesy Bread and Coca-Cola giveaways.

 

 


Topics: Domino's Pizza , Marketing


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