Domino's Pizza expands pizza theater store design

Nov. 12, 2013

Baton Rouge Domino's Pizza, owned and operated by RPM Pizza, has debuted the brand's new retail store "pizza theater" design at the Harding Boulevard location in Metairie, La.

Domino's will celebrate with a grand opening event that includes free Handmade Pan Pizza slices, a prize wheel and more. The store is also offering a carryout special through the week featuring a large, two-topping pizza for $5.99.

"As a proud part of the Baton Rouge community, serving Domino's customers in Louisiana for the past 32 years, we are dedicated to the area and excited about bringing the new store design to customers inBaton Rouge," said Glenn Mueller, Baton Rouge Domino's Pizza franchise owner and president of RPM Pizza. "Our goal is to be as welcoming as possible at our locations, and the carryout special taking place this week is the perfect opportunity to come see our brand new pizza theater location."

The new store features seating, a drive-thru for order pickup, a viewing wall for customers and an in-store Domino's Tracker to see the status of their order.

"Domino's continues to reinvent the customer experience and our brand as a whole — and the 'pizza theater' design is the next step," Mueller said.

Read more about restaurant design/layout.

Topics: Domino's Pizza , Marketing / Branding / Promotion , Operations Management , Restaurant Design / Layout

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