Domino’s Pizza fuels up holiday shoppers

Nov. 23, 2010

Thanksgiving Eve may be one of the busiest pizza delivery days of the year, but Domino’s also is gearing up for Black Friday and Cyber Monday.

The chain has launched its "Feed the Shoppers" Twitter giveaway, in which customers can enter to win a free $15 Domino’s Pizza gift card. The promotion runs through December 5.

To enter, contestants need to follow @Dominos on Twitter, and tweet the phrase "I'm entered to win a free meal from Domino's ($15). Follow @Dominos & RT to enter! #feedtheshoppers Rules:"

Domino’s will give away 20 gift cards every day during the two-week period.

"We want everybody to have a stress-free holiday shopping experience, which means giving them a break from the madness to enter to win some pizza on us," said Chris Brandon, spokesperson for Domino's Pizza. "Use the winnings for yourself when you don't feel like cooking after a long shopping marathon. Or better yet, use it as a gift to mark a name off your holiday shopping list."

Official rules are outlined on Domino’s website.

Topics: Customer Service / Experience , Domino's Pizza , Marketing / Branding / Promotion , Operations Management

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