Domino's Pizza in search of 'ultimate delivery vehicle'

Aug. 9, 2012

Domino's is partnering with Local Motors, a Phoenix-based open source, community-driven automobile designer and manufacturer, to ask consumers to help build the "ultimate pizza delivery vehicle" from the wheels up.

Domino's has engaged the Local Motors community of designers, fabricators, engineers and enthusiasts to help them revolutionize pizza delivery. The Domino's Ultimate Delivery Vehicle Challenge, powered by Local Motors, will launch through the Forge at on Aug. 13.

The first phase is a five-week design competition, running from Aug. 13 through Sept. 23, in which the concept, overall look and feel for the vehicle will be defined. Complete competition details will be outlined in a comprehensive design brief and video released by Local Motors Aug. 13.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The competition will engage Domino's customers and members of the Local Motors Forge in five phases of competition that will conclude in February 2013, culminating in a prototype production of the new pizza delivery vehicle.

Competition Schedule

  • Design: Aug. 13-Sept. 23
  • Packaging: Oct. 30-Nov. 12
  • Interior: Nov. 27-Dec. 11
  • Surfacing: Jan. 8-Jan. 22 22, 2013
  • Rendering: Feb. 5-Feb. 19, 2013


Prize amounts vary per competition. In all, more than $50,000 in prize money will be awarded along with the opportunity to see the top designs in each competition through to prototype.

"This may just be our ultimate 'Oh Yes We Did' moment and our national television campaign shows that this is not just a stunt," said Russell Weiner, Domino's Pizza chief marketing officer. "With the help of Local Motors, car enthusiasts, Domino's fans and pizza lovers everywhere, we hope that our eventual prototype design is something that truly revolutionizes the Domino's experience for everyone."

The story behind the competition is available below:

Read more about operations management.

Topics: Delivery , Domino's Pizza , Marketing / Branding / Promotion , Operations Management , Systems / Technology

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